X/Twitter Glossary
X Analytics is the built-in dashboard showing your account's performance data, including impressions, engagement, follower growth, and audience demographics.
X provides native analytics for all accounts, showing metrics like impressions, profile visits, follower growth, and engagement per post. You can access it at analytics.twitter.com or through the app. X Analytics shows: post-by-post performance, monthly summaries, audience demographics (interests, location, gender), and top-performing content. While useful, X's native analytics are basic compared to third-party tools—they show what happened but don't provide much insight into why or what to do next.
Data-driven content creation outperforms guessing. Analytics help you understand what content resonates with your audience, when they're most active, and how you're growing over time. Without analytics, you're posting blind. Regularly reviewing analytics helps you identify patterns: maybe threads outperform single posts, or posts at 9am beat posts at 3pm. This data should inform your strategy.
Poast Metrics goes beyond X's native analytics with deeper insights, pattern detection, and actionable recommendations.
Try Poaster Free