X/Twitter Glossary

What is Reach?

Reach is the number of unique accounts that saw your content, regardless of how many times they saw it.

Full Explanation

Reach counts the unique number of people who viewed your content. If 1,000 different people each saw your post once, your reach is 1,000. If those same people saw it three times each, your reach is still 1,000 (but impressions would be 3,000). X doesn't prominently display reach in native analytics—they focus on impressions instead. However, understanding reach helps you know the actual size of the audience your content touched.

Why It Matters

Reach tells you how many unique people you're actually connecting with. High impressions but low reach might mean the same small group keeps seeing your content (not necessarily bad for building relationships, but not growing your audience). Growing reach means expanding your audience. For brand awareness and growth, increasing reach is often more valuable than increasing impressions.

Examples

  • •A post seen by 5,000 unique accounts has a reach of 5,000
  • •Your reach can never be higher than your impressions
  • •Viral content achieves reach far beyond your follower count
  • •Reach is especially important for top-of-funnel awareness

Tips for Creators

  • 1.Create shareable content that gets retweeted to new audiences
  • 2.Engage in conversations on larger accounts to reach their followers
  • 3.Use trending topics to appear in front of new audiences
  • 4.Collaborate with other creators for cross-audience reach
  • 5.Track which content types reach beyond your existing followers
Related Poaster Feature:Poast Metrics

Poast Metrics helps you understand which content is reaching new audiences vs. engaging your existing followers.

Try Poaster Free

Related Terms

ImpressionsViralEngagement RateThe Algorithm

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