X/Twitter Glossary

What is For You Page (FYP)?

The For You page is X's algorithmically curated main feed that shows content X thinks you'll find interesting, including posts from accounts you don't follow.

Full Explanation

The For You page (borrowed terminology from TikTok) is X's default feed, powered by their recommendation algorithm. Unlike the 'Following' feed which only shows posts from accounts you follow in chronological order, the For You feed mixes content from accounts you follow with recommended content from accounts you don't. The algorithm considers factors like your engagement history, what similar users engage with, trending content, and the engagement velocity of posts. Getting on the For You page of users who don't follow you is key to growth.

Why It Matters

The For You page is where growth happens. When your content appears on the For You page of users who don't follow you, you're reaching new audiences who might become followers. This is how accounts grow beyond their existing follower base. Content that performs well on the For You page gets exponentially more reach than content that only shows to followers.

Examples

  • •You see a post from someone you don't follow—it came via For You algorithm
  • •Your post suddenly gets engagement from people who don't follow you—it hit their FYP
  • •High early engagement signals the algorithm to push content to more For You feeds
  • •The For You page is personalized—different users see different recommendations

Tips for Creators

  • 1.Create content that appeals beyond just your existing followers
  • 2.High engagement rate is key to getting pushed to more For You feeds
  • 3.The first hour after posting is crucial for algorithm distribution
  • 4.Engage with replies quickly to boost the post's performance
  • 5.Study what content in your niche performs well on For You feeds
Related Poaster Feature:Poast Analyzer

Poast Analyzer predicts how well your content will perform with the algorithm before you post.

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Related Terms

The AlgorithmViralReachEngagement Rate

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